MEDIA RELATIONS
VIRTUAL PRESS BOX
MEDIA GUIDE
MEDIA NOTES
GAME STORY
PRESS RELEASE
PREGAME NOTES
POSTGAME NOTES
SPONSORSHIP PACKAGE
ADDITIONAL WRITING SAMPLES
On top of website management and press release writing, I am experienced in managing a team's social media channels and have created graphics for use across multiple platforms including still images, GIFs and videos to drive traffic.
Each stop along my career, I've put a focus on increasing the team's social media presence and engagement, frequently using player-focused content (scroll down for examples).
2021 to 2022 – Northwest Arkansas Naturals
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Increased Twitter impressions in 2021 by nearly 250%, compared to the 2019 season (17.5 million impressions on Twitter in 2021 vs. 5.0 million in 2019).
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Increased engagement rate on Twitter from 2021 to 2022, averaging 1.41% per tweet in 2021 to 2.03% per tweet in 2022.
2019/20 – Melbourne Aces
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Increased Twitter impressions by over 100% from the previous season, with impressions in the month of December 2019, increasing to over 2,000,000 – up from 262,000 from December 2018.
2019 – Elizabethton Twins
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Created more Twitter impressions and added more followers in June alone than the team had acquired in the previous calendar year.
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Increased impressions on Twitter by 400% and Facebook by 300% in the 2019 season compared to the 2018 season.
With every team I've worked for, I have produced:
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Pre-season media guide and daily media notes, while archiving them online.
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Press releases & game stories
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Daily pregame show
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On-camera content on social media.