MEDIA RELATIONS
On top of website management and press release writing, I am experienced in managing a team's social media channels and have created graphics for use across multiple platforms including still images, GIFs and videos.
With the Elizabethton Twins, I worked to grow the team's presence online and specifically on social media with eye-catching graphics and creative posts.
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June 2019: More Twitter impressions and new followers than the team saw in the entire 2018 season.
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600 new followers, 700,000 impressions.
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Metrics across Facebook and Twitter both rose in July and August as well.
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400% increase in traffic on Twitter and a 300% increase on Facebook in 2019 compared to 2018.
For the Melbourne Aces as well, I made Twitter a focus in the 2019/20 season, as the platform had been underutilized in past seasons. Once again, I used a player-focused strategy to drive traffic.
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December 2018: 262,000 impressions
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December 2019: 2 million impressions.
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More than double the impressions of the previous season
With every team I've worked for, I routinely produce:
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Pre-season media guide (Only ones ever for Stompers and Aces)
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Daily media notes
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Press releases & game stories
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Daily pregame show
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On-camera content on social media.
GRAPHICS & SOCIAL MEDIA POSTS
GIFS
GIFS
VIDEOS
GRAPHICS
