MEDIA RELATIONS

On top of website management and press release writing, I am experienced in managing a team's social media channels and have created graphics for use across multiple platforms including still images, GIFs and videos to drive traffic.

Each stop along my career, I've put a focus on increasing the team's social media presence and engagement, frequently using player-focused content (scroll down for examples).

2021 to 2022 – Northwest Arkansas Naturals

  • Increased Twitter impressions in 2021 by nearly 250%, compared to the 2019 season (17.5 million impressions on Twitter in 2021 vs. 5.0 million in 2019).

  • Increased engagement rate on Twitter from 2021 to 2022, averaging 1.41% per tweet in 2021 to 2.03% per tweet in 2022.

2019/20 – Melbourne Aces 

  • Increased Twitter impressions by over 100% from the previous season, with impressions in the month of December 2019, increasing to over 2,000,000 – up from 262,000 from December 2018. 

 

2019 – Elizabethton Twins

  • Created more Twitter impressions and added more followers in June alone than the team had acquired in the previous calendar year.

  • Increased impressions on Twitter by 400% and Facebook by 300% in the 2019 season compared to the 2018 season.

With every team I've worked for, I have produced:

  • Pre-season media guide and daily media notes, while archiving them online.

  • Press releases & game stories

  • Daily pregame show

  • On-camera content on social media.

GRAPHICS & SOCIAL MEDIA POSTS

GIFS

GIFS

VIDEOS

GRAPHICS