Currently, I am the Radio Broadcaster for the Northwest Arkansas Naturals, where I call all of the home games for the Double-A affiliate of the Kansas City Royals, while assisting with the club's media relations and marketing efforts.
Prior to joining the Naturals, I spent two years with the Australian Baseball League's Melbourne Aces, as their lead broadcast voice during the MiLB offseason and Communications Manager during the Australian offseason. I called all home games, managed social media and oversaw the team website, while helping day-to-day operations of the team's marketing department and assisting with stadium game day production. I also had the opportunity to serve as one of the Australian Baseball League's national voices, working as the lead play-by-play broadcaster for telecasts domestically on Fox Sports and internationally back to the United States on AT&T Sportsnet channels, NBC Regional Sports Network channels and other RSNs.
I spent the summer of 2019 as the Broadcasting and Media Relations Manager for the Elizabethton Twins (Rookie Advanced affiliate of the Minnesota Twins) in the Appalachian League. Before that, I was the Director of Broadcasting and Media Relations for the Pacific Association's Sonoma Stompers (independent professional baseball).
To pursue the opportunity wit the Aces in Australia I finished my bachelor's degree online while simultaneously holding the full-time position. In May 2020, I graduated from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, having finished my degree in four years. At ASU, I lent my voice as a play-by-play broadcaster for the Pac-12 Plus streams of select ASU baseball, softball and soccer games and helped launch the web streams of ASU women's hockey as the executive producer and lead broadcaster.
When not calling live streams, I worked at the student-run campus radio station, Blaze Radio, where I got experience with radio play-by-play, talk show hosting and producing. With the Walter Cronkite Sports Network, I held many roles, from President to vice president, editor-in-chief and photo editor, as well as a studio anchor, director and producer for WCSN's weekly studio show, Cronkite Sports Live.
Work Experience
Skills
BROADCASTER/MEDIA RELATIONS: Northwest Arkansas Naturals (Springdale, Arkansas) April 2021 to Present
-
Provide play-by-play for all Naturals home games and engineer the internet broadcast
-
Assist with content for the media guide, create game notes, compile statistics and bios for player cards and keep up-to-date with transactions and roster moves.
-
Post team/player-related information on social media and maintain social media channels during the week, including on gameday with highlights and score updates.
-
Serve as one of the primary liaisons between the front office and clubhouse throughout the course of the season to help coordinate interviews upon request for media.
-
Marketing and office-related duties during non-game weeks.
BROADCAST & COMMUNICATIONS MANAGER: Melbourne Aces (Melbourne, Australia) September 2019 to December 2021
-
Participate in production and execution of game broadcasts, including play-by-play, color commentary and interviews.
-
Produce and distribute stat packs and game notes, write and publish game literature, web content and social media.
-
Oversee growth and strategy on Aces social media platforms, including Twitter, Facebook, Instagram, TikTok, YouTube and LinkedIn. Increased Twitter impressions by 450% from previous season and Facebook engagement by 100%.
-
Produce all graphics and visual content for organization, including social media graphics, ballpark signage, ticketing materials and all other graphics or designs as needed.
-
Lead administrator and editor-in-chief of team website, melbourneaces.com.au. Maintain site with updated information regarding games, tickets and other club news, writing all articles and creating every site graphic.
-
Assist marketing department with strategy execution and sponsorship fulfillment, including Sponsorship Proposal and Proof of Partnership documents, branded social media content, general graphic design and other day-to-day operations or duties as required.
-
Serve as lead voice of ABL nationally and internationally televised broadcasts on Fox Sports, AT&T Sportsnet and NBC Regional Sports Networks, as well as Baseball Australia's Australian Youth Championship.
BROADCAST & MEDIA MANAGER: Elizabethton Twins
(Elizabethton, TN) 2019 Summer
-
Direct all broadcasting and media relations efforts, including broadcasts, social media, graphic design and press releases.
-
Oversaw press box operations, creating daily game notes and stat packs for media and coaches.
-
Assist in promotions department, including in-game entertainment, game scripts, game music and scoreboard operation.
-
Increased in traffic on Twitter by 400% and on Facebook by 300% compared to previous season.
BROADCASTER AND PRODUCER: ASU Women's Hockey (Tempe, AZ)
2018 - 2019
-
As a member of the Walter Cronkite Sports Network, I worked with the Arizona State women's club hockey team to produce live game broadcasts beginning with the 2018-2019 season. WCSN produced streams for all 7 ASU home games in addition to all nine of the WWCHL Conference Playoff Tournament in Las Vegas.
-
I called play-by-play action for all Arizona State games, in addition to the conference championship, working with a color commentator for every game, while conducting post-game interviews following Arizona State wins.
-
In addition to broadcasting and preseason planning, I coordinated crew for every game, produced all non-live broadcast elements prior to games.
BROADCASTING & MEDIA RELATIONS DIRECTOR: Sonoma Stompers (Sonoma, CA)
2018 Summer
-
Sole radio broadcaster for 80-game professional baseball schedule.
-
Coordinate all aspects of social media, including live-tweeting games, sponsorship fulfillment, graphic creation and other team and player-related postings.
-
Serve as media relations director, including writing and distributing game recaps and press releases, coordinating player interviews and making local media appearances to promote the team.
-
Responsible for creating the team's first ever multi-page daily game notes, as well as the team and league's first history and record books.
-
Fulfill other duties within organization including team and league website maintenance, ensuing accuracy with official scoring, coordinating duties of team photographer and statistics interns, serving as team's secondary public address announcer.
BROADCASTER AND STATISTICIAN: Pac-12 Networks (Phoenix, AZ)
Mar. 2017 - Present
-
Provide play-by-play duties for the Pac-12 Networks Plus stream of Arizona State Athletics on Pac-12.com. Experienced with baseball, softball soccer, and track and field.
-
Work with commentary teams to provide instant stats and pertinent information for TV broadcasts. Coordinate with graphics operators to relay information needed to update live graphics.
PRESIDENT: Walter Cronkite Sports Network (Phoenix, AZ)
Dec. 2017 - Dec. 2018
-
Oversee all operations of school's leading and only student-run media outlet of 50+ reporters covering Sun Devil Athletics.
-
Editor-in-chief of CronkiteSports.com and director of organization's football, soccer, women's hockey and baseball coverage teams.
-
Introduced new revenue stream for organization using Google AdSense, increased brand awareness with apparel and microphone flags and established new style guide for social media posts.
-
Revamped digital platforms with the introduction of Twitter Media Studio and emphasized multimedia with the enhancement of the video department and re-introduction of a photography staff.
-
Lead photographer and co-photo editor, handing down photography assignments and organizing still photos from staff for use across organization’s digital platforms.
-
Executive producer and play-by-play broadcaster of WSCN streams of ASU Women's Hockey.
-
Began in organization as reporter in August 2016, promoted to Vice Preserved in April 2017 and assumed role as President in December 2017. Remained on organization's Executive Board in advisory role after stepping down from President Role in December 2018.
BROADCASTER: Blaze Radio Sports (Phoenix, AZ)
Aug. 2016 - April 2019
-
Broadcast Arizona State hockey, basketball, baseball and softball games for ASU's student radio station at home and on the road.
-
Host and produce weekly talk shows and provide live sports updates.
SOFTWARE
-
Adobe After Effects
- Adobe Audition
- Adobe InDesign
- Adobe Lightroom
- Adobe Photoshop
-
Adobe Premiere Pro
-
AP ENPS
-
Final Cut Pro
-
Microsoft Office
ONLINE/SOCIAL MEDIA
-
Facebook
-
Twitter
-
Instagram
-
Snapchat
-
TikTok
-
YouTube
-
WordPress
-
SquareSpace
-
WSC Sports
COMMUNICATION
-
Leadership
-
Organization
-
Problem Solving
Education
UNDERGRADUATE: Arizona State University (Phoenix, AZ)
2016 - 2020
Walter Cronkite School of Journalism and Mass Communication (Graduation May 2020 with B.A.)
References
MELISSA ORR morr@melbourneaces.com.au
Marketing and Events Manager, Melbourne Aces
JEREMY BOLER jboler@boydsportsllc.com
Vice President, Boyd Sports LLC/Elizabethton Twins
MARK A. REDA mark.reda@asu.edu
Lecturer/Pac-12 Plus Producer, Walter Cronkite School of Journalism and Mass Communication
Former Coordinating Producer, Fox Sports Arizona & Arizona Diamondbacks